.Manly Bands is actually a direct-to-consumer dealer of guys's bands. The provider released in 2016 after John Ruggiero, the founder with his wife Michelle, could not locate an appropriate wedding celebration band.This is Ruggiero's second appeal on the podcast. In April 2021, our team covered the company's founding, distinct band materials, as well as much more. Since then, Manly Bands has actually acquired its own manufacturer. The production of rings from, state, Jack Daniel's scotch gun barrels or even Fender guitar strands generates powerful video, points out Ruggiero, excellent for narration on social networks and also elsewhere.The entire audio of our discussion is embedded listed below. The records is actually edited for span and clearness.Eric Bandholz: Provide us a rundown of what you carry out.John Ruggiero: My wife, Michelle, as well as I started an online ring firm called Manly Bands in 2016 to solve a problem of wedding ceremony bands for males. Our company were actually merely gotten married to. I have big fingers as well as could not locate a ring that I just liked that was actually not overpriced. My options were getting coming from a brochure or even having something personalized.I found yourself purchasing from a website. The ring arrived in a level mailer, with no box or even customer service. It was a dreadful knowledge by today's ecommerce specifications.Our experts received gotten married to, moved to Fla, and needed a task. Our experts informed ourselves, "We're both entrepreneurs. Why don't we generate our very own business?" Our company discussed the sorts of problems our company would certainly seen as well as exactly how to resolve them. My ring expertise showed up, as well as our team opted to try to address it for various other guys.Our target when we started was actually to pay rental payment. Our team assumed making a married couple 1000 bucks a month coming from this will be fantastic. Our team considered it a way of living organization, certainly not high-growth. It was merely Michelle and also me in our garage designing rings as well as sending all of them out to customers. Our company had actually appealed one thing. Our information reverberated along with prospects.Michelle as well as I create an exceptional crew. I think of ideas, as well as she's the implementer. A ton of our excellence goes to her creative mind. She titles the bands as well as cultivates characters. She hooks up the rings to customers. Explaining a ring entirely as "eight-millimeter black" didn't suffice.We made rings coming from distinct components, such as Jack Daniel's barrels or special metallics. Business took off. Ever since, our experts have actually grown greatly. Our team right now have over 55 people in the Manly Bands loved ones. Concerning half of those are actually band craftsmans who do work in our just recently acquired manufacturing shop in Utah.Bandholz: When did you get a producer?Ruggiero: Regarding a year and a half back. We had actually been their customer for a long times, so we knew all of them well. The majority of their business was actually retail, which really did not enthusiasm our company-- visiting mom-and-pop jewelers. They kept their retail consumers and brand name. Our experts acquired a few of their possessions and took over workers.Causing a production group has actually been just one of the best factors our company've carried out. It is actually been actually extraordinary to go out there certainly as well as view them make rings out of Fender guitar strings or metallic from an M1 Abrams tank.Bandholz: Just how does in-house manufacturing influence marketing?Ruggiero: It is actually been actually big. Taking a cam to the opposite side of the office and shooting the group making use of turrets to reduce the steel poles or even scotch gun barrels in to bands produces astonishing online video. Our team have our electronic camera crew on the market constantly. Our experts make use of that video footage on our social media as well as in our ads and also newsletters. Our company try to market that given that most firms in the guys's band area don't manufacture. They go down ship or order from overseas and afterwards transport it out. But our team prefer it to last a life-time as well as be actually something individuals can easily take satisfaction in.We've had a considerable amount of excellence with our armed forces heritage selection, where our team source one-of-a-kind military materials. Our team have the M1 Garand rifle inventory, the hardwood component, from World War I. Watching our team put that in the turret and reduced an item out for a ring is actually interesting.Our advertising for those bands speak about the record, the soldiers, where the item was actually made use of, and also points like that. My partner and also I analyzed filmmaking in college. We use our skill-sets to educate and narrate. For example, I lately received an e-mail from a consumer that shared that his gramps made use of to drive M1 storage tanks. The client gifted some of those bands to his gramps, as well as they possessed rather an emotional swap. It behaves to help clients associate with their past times and also generate something meaningful.Bandholz: Where can individuals buy a ring coming from you?Ruggiero: ManlyBands.com. We possess images on Instagram, too. I'm on Twitter and also LinkedIn.